Gap in the market?

WhatthefuckshouldImakefordinner.com, if we ignore its rather crude exterior for the moment, is a great way to rile up the foolish masses by applying humour to a mundane topic like cooking.  It got a laugh out of me, and over 38 thousand other Facebook users for that matter*. For the elder citizens amongst us it succeeds in exciting our inner child, however, and more importantly, it also excites younger audiences about experimental cooking. Although Zach, the sites creator, may not have realised it yet, WhatthefuckshouldIeatfordinner.com is a site unlike any other.  If advertised effectively it is a perfect way to encourage university students to become more health conscious by offering them the material to venture away from bland and vitamin deprived meals such as beans on toast.

How It Works

On entering the site we are greeted, as might be expected given the nature of its domain name, with the characteristic 'Gordon Ramsay' response to our question 'What The Fuck Shall I Eat For Dinner?':   

Charming. But, should the suggested meal choice interest you the slanderous persona of 'Zach',  offers up links to externally sited recipes - and away you go. Try it out:  http://whatthefuckshouldimakefordinner.com/

* Figure referring to the number of 'likes' 'WhatTheFuckShouldIEatForDinner?' boasts on Facebook - a figure that grows daily 

Evolution of Idea

Although there are other websites out there that offer a similar service to students, such as www.beyondbakedbeans.com, but their format is anything but exciting and they are a HUGE bore to both use and navigate. This is where WhatthefuckshallIeatfordinner pips its competitors, its ridonkulously simple to use and it taps into youth humour. Its as if it were created by Kevin from Kevin and Perry himself! There is a gap in the market for a niche concept of this nature, only the site  is currently failing to hone in on its (what I deem to be its most appropriate) target audience, but if it manages to do so... watch this space...

Basically, if I were 'Zach' I would:

1. Channel the site towards a new target audience: the student masses (for maximum hits and thus revenue)

2. Offer cheap and healthy recipes only by illuminating options like kebabs and burgers, tapping into the 'hot topic' of childhood obesity whilst offering users the chance to enhance their 'image' by listing healthy student-budgeted dinner options (could alternately lean towards brain-foods that would promise university students better academic performance and thus better grades?)

3. Create and catalogue my own patented recipe selection to illuminate click-throughs to external websites by keeping navigation internal (increasing the sites 'staying power' in this way would  enhance WhatthefuckshouldImakefordinner's advertising appeal and up its revenue) 


4. Branch out and brand by creating new websites on the topic such as WhatthefuckshallImakeforbreakfast.com, WhatthefuckshallImakeforlunch.com, or even WhatthefuckshouldIdoformybirthday.com (that could list information on possible nights out/activities in clients local area) to enhance brand recognition. 

In short, great concept

 poor fucking execution