Reading The Observer with a cuppa tea this torrential August morning I came across THE NEW REVIEW'S SNAPSHOT section that read 'Inappropriate ads' and it made me chuckle. "Don't you miss those simple days of courtship when blowing fag smoke in her face was all it took to get lucky", it read regarding Tipalet's rather odd ad above. "Nothing sells like the sight of a distraught, half-drowned child trapped under a hipbath", it continues - mocking Pears Soaps vision of 1900 child neglect (also above). "Take that, elf'n'safety! Throw your baby a razor blade and tell it to man up" the author, Hermione Hoby, jokes whilst referring to Gillette's utterly bizarre 1909 Safety Razor ad (that recently provoked a spoof vintage of Frida Kahlo's famous self portrait - her iconic mono-brow this time shaved into smooth submission). But the inappropriate Pièce de Résistance:
Oil company, Humble's, 1962 ad (as Hoby writes) is a "reminder of the rich eminently mineable seam of incredulity, outrage and hilarity offered by dodgy bygone ads." And quite rightly so if we refer to Humble's retrospectively absurd and boastful slogan:
EACH DAY HUMBLE SUPPLIES ENOUGH ENERGY TO MELT 7 MILLION TONS OF GLACIER!
..gee, thanks Humble:
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