Following in the interactive footsteps of Burger King's Subservient Chicken (as experienced here: http://www.bk.com/en/us/campaigns/subservient-chicken.html). Although I believe Tippex, the correction fluid, to be a rather outdated product - the ability to retype & reprint documents being a more popular choice of correction in the Digital Age - their new interactive campaign has certainly riled up its spectators being described as 'insanely phenomenal' by one Twitter user.
The YouTube clip works like this:
1.You watch a bizarre, badly lip-synced, mock authentic home-video of two gentlemen camping, chatting about girls, when their campsite has an unwelcome visitor - a grizzly.
2. At the end of this clip the above option is given, enabling viewers to click & choose whether the frightened campers should 'SHOOT THE BEAR'/'DON'T SHOOT THE BEAR'.
3. On clicking through, I must admit I was drawn to the SHOOT THE BEAR option, the gentleman decides he'd rather not and - reaching out of the mock-YouTube box into a nearby Tippex advert to the right - picks up the Tippex mouse and erases our option (featured in the header) with the Tippex before willing us to type our own correction into the, now erased, space where SHOOT used to be:
I typed a few obscenities (which were all met by a Parental Advisory sign covering a clearing humping bear and the camper) before going for the option shown below:
...now press enter and watch the romance unfold. I'd rate that 10/10 for interactive evolutionary initiative - clever ol' Tippex.
No comments:
Post a Comment