Digital Life

 

Came across this by TNS Digital Life at http://discoverdigitallife.com/. It is, as it's tag line suggests: 

"The most comprehensive study of the global digital consumer, ever"

sure to become an invaluable tool for consumers and industry professionals alike. Not only is it unimaginably comprehensive, it is also fantastically visualised, making it easy to find out STATS. The selling point behind the application - as is explained  on the website - that "to understand what consumers do is not enough. ‘Clicks’ are not the whole story. To get a true picture of the consumer, you need to understand their history, their needs and emotions. This will explain why they do what they do." Hence, Digital Life offers a glimpse into the evolving world of digital via a study oflifestyles that have emerged, and that are emerging. For example, the profile below shows the driving force and use of Social Networkers:

 Beyond that we also have access to a visualisation of the digital life of the world as-a-whole, that if be click on - as shown below - delivers a country's digital profile:

 

Further still, we are able to choose from a variety of headers (below) in which we are able to insert our own stats to see how we fit statistically into the digital world sphere - I appear, from the space ration I've taken up below, to be an avid social networker, my 400+ friends on Facebook placing me roughly 250 above the national average:

The package includes information on the worlds digital landscape, digital lifestyle, drivers of online behaviour (to name a few). It is awesome, check it out.